Inspired by the need to create both pain and kink free ponytails, it took 6 months and the help of German technicians to design the very first invisibobble® with its correct material, form and size. In 2012, the first test-launch took place in Germany, and the small firm spent a total of 12 months gathering feedback from customers to continuously improve. Finally, in 2013, it was time to introduce the invisibobble to the international market. Ever since then, international demand for the invisibobble has exploded. Now, this new trend is being distributed in over 70 countries worldwide!